A Smile in the Mind: Witty thinking in graphic design
A Smile in the Mind: Witty thinking in graphic design.

A Smile in the Mind focuses on the graphics which give the most pleasure – the ideas that prompt a smile. These are the jobs that people remember, the projects that make designers famous. The book selects the cream of witty work from designers across the world. It comprises the most comprehensive collection of graphic wit ever published. Humour is fragile under analysis, and this is not a heavy read that wipes the smile off your face. It has a light touch, even when explaining in business terms why wit works. The authors break new ground in analyzing the kinds of thinking behind the images, in showing the 21 different ways of being witty and making the case for witty solutions.